CRANBROOK PRESENTS ONEXONE / event branding - 2011

ONEXONE / event branding - 2011

Cranbrook Academy of Art OneXOne event promotional postcard design

In early 2011, Cranbrook Academy of Art organized an event called OneXOne, in which students, faculty, and alumni sold objects that were produced as multiples during a two-day sale in a disused car dealership in Detroit. These multiples ranged from prints to sculptures and from drawings to design prototypes. I designed the logo for the event, as well as a full suite of print collateral and online marketing pieces.

The branding system was based around the idea of a series of movable squares and Xs, representing the idea of the multiple. This was supported by a custom geometric typeface and textured treatments, reinforcing the industrial atmosphere of the event's location. Cranbrook organized a series of lectures and critiques in conjuction with the OneXOne event, and I adapted the event's visual branding to create a set of posters announcing these satellite events.

Cranbrook Academy of Art OneXOne event promotional poster design
Cranbrook Academy of Art OneXOne event typography and branding
Cranbrook Academy of Art OneXOne event typography and branding
Cranbrook Academy of Art OneXOne event typography and branding
Cranbrook Academy of Art OneXOne event typography and branding
Cranbrook Academy of Art OneXOne event promotional postcard design
Cranbrook Academy of Art OneXOne event promotional vinyl banner design
Cranbrook Academy of Art OneXOne event promotional vinyl banner design
Cranbrook Academy of Art OneXOne event promotional vinyl banner design