CRANBROOK GRAD BOOK / book design proposal - 2011

CRANBROOK GRAD BOOK / book proposal - 2011

Cranbrook Academy of Art Grad Book publication design proposal
Cranbrook Academy of Art Grad Book publication design proposal

Every year, a 2D Design student designs the annual Cranbrook Academy of Art grad book, which serves as a yearbook of sorts, featuring all the graduating students from that year and a sampling of their work. My proposal for the 2011 grad book was entitled The End, and revolved around stylized portraits of each student, created using a combination of 35mm photography, old photocopiers, and layers of scanned texture. The idea was that each full-page portrait in the book would also serve as a mug-shot-style poster, and the result would potentially be a wall of posters, one for each of the 100-odd students, which could then be displayed at the school's thesis exhibit at the end of the year.

I created two custom geometric alphabets for the book, one to form the students' names, and one to form the names of each of the school's departments. The entire book would be imbued with a sense of texture and dirt, nodding towards something vaguely apocalyptic, which was both a reference to my own MFA work at Cranbrook and a satirical acknowledgement of the end of art school as some sort of end-of-the-world scenario. My proposal for the book was not chosen.

Cranbrook Academy of Art Grad Book publication design proposal
Cranbrook Academy of Art Grad Book publication design proposal
Cranbrook Academy of Art Grad Book publication typography design
Cranbrook Academy of Art Grad Book publication design proposal
Cranbrook Academy of Art Grad Book publication design proposal