STUDIO 22 / gallery branding and poster series - 2011-2013
From December 2011 to April 2013, Jessica Calek and I ran 22, a storefront gallery in Berwyn that focused on the idea of exhibiting primarily design-based work from Berwyn, Chicago, and beyond. Over the span of a year and a half, we organized eight thematic group shows, displaying the work of over a hundred independent artists, designers, and architects in the process.
In between each of the exhibits, we turned the studio into a pop-up market, inviting artists and designers from the Chicago area to display and sell their work during the day on Saturdays. In fact, the first series of events at the studio was a series of four of these markets during each weekend in December 2011, leading up to the holiday season.
These market events allowed me to quickly develop the 22 logo and brand, which was based on bold, industrial black typography, constrasted with bright colors and complex geometric motifs. These elements served as the visual foundation for a series of posters, including posters for the market events and the other exhibits that we organized at the studio. The market posters served as a series by themselves, featuring the same custom black text overlaid on structural or architectural imagery. The first few market posters focused on abstract geometry, moving from lines to icosahedrons, while the later posters incorporated atmospheric architectural scenes, including an ice fortress, docking spaceships, an empty billboard, and a spiraling tower designed by Jessica.